This course focuses on human communication specifically, understanding mass communication is an interesting artifact of our global society that affects all human communication additionally, a number of mass communication applications are used by organizations to communicate to their members as well as constituencies outside their organizations. Understanding mass communication by melvin l defleur starting at $149 understanding mass communication has 4 available editions to buy at alibris. Such understanding requires attention to some fundamental elements of communication itself, the history of each of those means of mass communication and the development of the technology, to the economic realities that drive the content and direction of the media, to the effects prolonged exposure. But any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or media channels mass media holds a kind of mystique in the minds of the people.
Melvin l defleur is currently professor of mass communication in the college of communication at boston university, where in 1994, he assumed the duties of director of the school of mass communication and public relations, a post he occupied for three years. Mass communications is the transmission of information to large numbers of people through the mass media mass media includes newspapers, magazines, television, radio, film, websites, and any technology that allows for the dissemination of information to the public. The communication process the goal of communication is to convey information—and the understanding of that information—from one person or group to another person or group this communication process is divided into three basic components: a sender transmits a message through a channel to the receiver. His theories, are widely cited in mass communication studies and in general theoretical surveys he is on the executive board of the center for global media studies at washington state university , an organization whose motto, global media cover the world .
Understanding mass communication: a liberal arts perspective [melvin l defleur, everette e dennis] on amazoncom free shipping on qualifying offers how have the media come to be organised the way they are. According to jack lule, the world did not need another introductory text in mass communication but the world did need another kind of introductory text in mass communication, and that is how understanding media and culture: an introduction to mass communication was birthed the only question was . Mass media means technology that is intended to reach a mass audience it is the primary means of communication used to reach the vast majority of the general public.
This is the table of contents for the book mass communication, media, and culture (v 10) for more details on it (including licensing), click here this book is licensed under a creative commons by-nc-sa 30 license. Understanding mass communication: a liberal arts perspective / edition 7 through six editions, the hallmark of this introductory text for the mass communication/mass media course has been its comprehensive coverage and authoritative use of research. Wwwklangablecom. Understanding mass communication by melvin l defleur everette e dennis reach but because understanding media and culture in one setting will allow you to think about .
Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning in general , communication is a means of connecting people or places. A mass communication theory is a set of statements that describes in a formal manner a set of relationships between concepts, measurable by variables referring to characteristics or states of entities involved in the mass communication process (individuals, groups, institutions, units of content, etc). Uses and gratifications theory (ugt) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs ugt is an audience-centered approach to understanding mass communication . Instructor's manual & testbank (download only) for understanding mass communication in the digital age.
Models to guide how we think about mass communication processes they provide a perspective from which to examine mass communication, generate concepts to understand media behavior, help us identify important components or elements in the process. Media law: a guide to understanding mass communication law gives print journalists, broadcasters, photographers, public relations practitioners, advertisers, and those in government and the general public a basic understanding of mass communication law.
Ty - book t1 - understanding mass communication au - defleur,melvin l au - dennis,everette e py - 2002 y1 - 2002 m3 - book bt - understanding mass communication. The five communication styles the benefits of understanding the different styles of communication learning to identify the different communication styles - and recognising which one we use most often in our daily interactions with friends, family and colleagues - is essential if we want to develop effective, assertive communication skills. The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research the text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field students gain a .